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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 252 of 254 found articles
| Title: |
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions |
| Author: |
Rungruangjit, Warinrampai |
| Appeared in: |
Heliyon |
| Paging: | Volume 8 () nr. 6 pages p. |
| Year: |
2022 |
| Contents: | |
| Publisher: |
The Author(s) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 252 of 254 found articles
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