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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 4 of 10 found articles
| Title: |
Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty |
| Author: |
Royo-Vela, Marcelo Sánchez, Mónica Pérez |
| Appeared in: |
European research on management and business economics |
| Paging: | Volume 28 () nr. 3 pages p. |
| Year: |
2022 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 10 found articles
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