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Journal description
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Details for article 7 of 8 found articles
| Title: |
The background music-content congruence of TV advertisements: A neurophysiological study |
| Author: |
Ausín, Jose M. Bigne, Enrique Marín, Javier Guixeres, Jaime Alcañiz, Mariano |
| Appeared in: |
European research on management and business economics |
| Paging: | Volume 27 () nr. 2 pages p. |
| Year: |
2021 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 8 found articles
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