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Details for article 1 of 5 found articles
| Title: |
ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT * |
| Author: |
Martin Santana, Josefa D. Lara, Eva M. Reinares Lara, Pedro J. Reinares |
| Appeared in: |
Revista española de investigación de marketing ESIC |
| Paging: | Volume 16 (2012) nr. 2 pages 36 p. |
| Year: |
2012 |
| Contents: | |
| Publisher: |
ESIC and AEMARK |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 5 found articles
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