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Knowing the public. A review of museum marketing literature and research 1 This article draws on my longer working paper Museum Management in a Time of Change: Impacts of Cultural Policy on Museums in Britain, 1979–1997, made possible by a Research Partnership between the University of Warwick and the West Midlands Arts Board. Copies are obtainable at £20.00 each from the Centre for the Study of Cultural Policy, School of Theatre Studies, University of Warwick, Coventry CV4 7AL, UK. Tel: +44 1203 523020, fax: +44 1203 524446. 1 |
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