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Journal description
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Details for article 44 of 61 found articles
| Title: |
Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects |
| Author: |
Chen, Xiaohua Li, Wenya Joo, Dongoh |
| Appeared in: |
Journal of hospitality and tourism management |
| Paging: | Volume 48 () nr. C pages 230-239 |
| Year: |
2021 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 44 of 61 found articles
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