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Journal description
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Details for article 139 of 231 found articles
| Title: |
Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept |
| Author: |
Mihart (Kailani), Camelia |
| Appeared in: |
Procedia: social & behavioral sciences |
| Paging: | Volume 62 (2012) nr. C pages 6 p. |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 139 of 231 found articles
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