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Journal description
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Details for article 55 of 78 found articles
| Title: |
The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility |
| Author: |
Chih-Chung, Chu Chang, Chris Lin, Lee Wei-Chun Yau-Nang, |
| Appeared in: |
Procedia: social & behavioral sciences |
| Paging: | Volume 57 (2012) nr. C pages 8 p. |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 55 of 78 found articles
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