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                                       Details for article 144 of 171 found articles
 
 
  The Influence of Word of Mouth Communication on Brand Equity: Receiver Perspectives
 
 
Title: The Influence of Word of Mouth Communication on Brand Equity: Receiver Perspectives
Author: Virvilaite, Regina
Tumasonyte, Dovile
Sliburyte, Laimona
Appeared in: Procedia: social & behavioral sciences
Paging: Volume 213 (2015) nr. C pages 6 p.
Year: 2015
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 144 of 171 found articles
 
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