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                                       Details for article 13 of 16 found articles
 
 
  Perceived authenticity of hallmark event brands: Conceptualization, measurement, and an integrative framework
 
 
Title: Perceived authenticity of hallmark event brands: Conceptualization, measurement, and an integrative framework
Author: He, Yawen
Ma, Jianfeng
Zhang, Pan
Appeared in: Journal of destination marketing & management
Paging: Volume 27 () nr. C pages p.
Year: 2023
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 13 of 16 found articles
 
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