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                                       Details for article 33 of 39 found articles
 
 
  The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
 
 
Title: The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
Author: Abou-Shouk, Mohamed
Soliman, Mohammad
Appeared in: Journal of destination marketing & management
Paging: Volume 20 () nr. C pages p.
Year: 2021
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 33 of 39 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands