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  Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference
 
 
Title: Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference
Author: Sen, Sankar
Morwitz, Vicki G.
Appeared in: Journal of consumer psychology
Paging: Volume 5 (1996) nr. 1 pages 22 p.
Year: 1996
Contents:
Publisher: Elsevier, Inc
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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