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                                       Details for article 5 of 5 found articles
 
 
  When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)
 
 
Title: When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)
Author: Gorn, Gerald
Tuan Pham, Michel
Yatming Sin, Leo
Appeared in: Journal of consumer psychology
Paging: Volume 11 (2001) nr. 1 pages 13 p.
Year: 2001
Contents:
Publisher: Elsevier, Inc
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 5 found articles
 
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