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                                       Details for article 25 of 28 found articles
 
 
  Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
 
 
Title: Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Author: Payal, Ruchi
Sharma, Nitika
Dwivedi, Yogesh K.
Appeared in: Electronic commerce research and applications
Paging: Volume 65 () nr. C pages p.
Year: 2024
Contents:
Publisher: The Author(s)
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 25 of 28 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands