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                                       Details for article 12 of 12 found articles
 
 
  When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process
 
 
Title: When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process
Author: Chen, Sixuan
Zhao, Junhong
Xu, Huan
Zhu, Zhangxiang
Appeared in: Electronic commerce research and applications
Paging: Volume 63 () nr. C pages p.
Year: 2024
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 12 found articles
 
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