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  Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach
 
 
Title: Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach
Author: Ma, Long
Ou, Wei
Sian Lee, Chei
Appeared in: Electronic commerce research and applications
Paging: Volume 54 () nr. C pages p.
Year: 2022
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 19 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands