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                                       Details for article 4 of 15 found articles
 
 
  How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?
 
 
Title: How does marketers’ and users’ content on corporate Facebook fan pages influence brand equity?
Author: Estrella-Ramón, Antonia
García-de-Frutos, Nieves
Ortega-Egea, José Manuel
Segovia-López, Cristina
Appeared in: Electronic commerce research and applications
Paging: Volume 36 (2019) nr. C pages p.
Year: 2019
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 15 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands