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  Consumer engagement in an online brand community
 
 
Title: Consumer engagement in an online brand community
Author: Martínez-López, Francisco J.
Anaya-Sánchez, Rafael
Molinillo, Sebastián
Aguilar-Illescas, Rocío
Esteban-Millat, Irene
Appeared in: Electronic commerce research and applications
Paging: Volume 23 (2017) nr. C pages 14 p.
Year: 2017
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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