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                                       Details for article 17 of 28 found articles
 
 
  National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference
 
 
Title: National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference
Author: Guo, Xiaowei
Zha, Yong
Chen, Huaping
Liang, Liang
Appeared in: Transportation research. Part E, Logistics and transportation review
Paging: Volume 175 () nr. C pages p.
Year: 2023
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 17 of 28 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands