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                                       Details for article 4 of 11 found articles
 
 
  How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
 
 
Title: How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Author: Kusi, Samuel Yaw
Gabrielsson, Peter
Baumgarth, Carsten
Appeared in: Journal of world business
Paging: Volume 57 () nr. 5 pages p.
Year: 2022
Contents:
Publisher: The Author(s)
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 11 found articles
 
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