An analysis of export market strategies and barriers perceptions by U.S. agricultural HVP exporters1 1 The Market Promotion Program, now called the Market Access Program, is a promotion program administered by the USDA Foreign Agriculture Service. The program provides promotion assistance through cost sharing to eligible trade organizations that implement a foreign market development program (Federal Register). The program is facilitated through non-profit cooperators, including regional trade associations. Program funds go to promoting both generic and branded high value products, with about 40 percent of the program funds allocated to promotion of branded products. 2 2 The regions of the U.S. used in making these comparisons are West (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY), Southeast (AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX, VA), Northeast (CT, DE, ME, MA, MD, NH, NJ, NY, PA, RI, VT, WV, and Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI).
Titel:
An analysis of export market strategies and barriers perceptions by U.S. agricultural HVP exporters1 1 The Market Promotion Program, now called the Market Access Program, is a promotion program administered by the USDA Foreign Agriculture Service. The program provides promotion assistance through cost sharing to eligible trade organizations that implement a foreign market development program (Federal Register). The program is facilitated through non-profit cooperators, including regional trade associations. Program funds go to promoting both generic and branded high value products, with about 40 percent of the program funds allocated to promotion of branded products. 2 2 The regions of the U.S. used in making these comparisons are West (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY), Southeast (AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX, VA), Northeast (CT, DE, ME, MA, MD, NH, NJ, NY, PA, RI, VT, WV, and Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI).
Auteur:
Jensen, Kim Davis, George
Verschenen in:
International food and agribusiness management review
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