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Journal description
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Details for article 8 of 12 found articles
| Title: |
Pockets of opportunity: Multicultural marketing strategies for BEP growth |
| Author: |
Kelly Schaefer |
| Appeared in: |
Work |
| Paging: | Volume 21 (2003) nr. 1 pages 89-95 |
| Year: |
2003-08-05 |
| Contents: |
Ranked among the 50 largest food service corporations in America, the Randolph-Sheppard Business Enterprise Program (BEP) represents a challenging and rewarding career opportunity for Americans who are legally blind. In recent years, however, the number of facilities and facility managers has declined. Multicultural consumers represent a major emerging growth market. The multicultural market is one of the most overlooked retail markets in the United States - and the one with the most buying power and growth potential. Multicultural marketing is among the least understood strategies available to facility managers, vocational rehabilitation counselors and BEP directors. Four major minority markets are discussed and marketing strategies are offered to help BEPs target and serve these unique consumers. |
| Publisher: |
IOS Press |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 12 found articles
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