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                                       Details for article 22 of 27 found articles
 
 
  The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
 
 
Title: The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
Author: Prados-Peña, Maria Belén
del Barrio-García, Salvador
Appeared in: Journal of cultural heritage
Paging: Volume 31 (2018) nr. C pages 170-179
Year: 2018
Contents:
Publisher: Elsevier Masson SAS
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 22 of 27 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands