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Journal description
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Details for article 76 of 100 found articles
| Title: |
Social media influencer over-endorsement: Implications from a moderated-mediation analysis |
| Author: |
Cheah, Chee Wei Koay, Kian Yeik Lim, Weng Marc |
| Appeared in: |
Journal of retailing and consumer services |
| Paging: | Volume 79 () nr. C pages p. |
| Year: |
2024 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 76 of 100 found articles
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