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Journal description
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Details for article 11 of 79 found articles
| Title: |
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms |
| Author: |
Akhtar, Naeem Hameed, Zahid Islam, Tahir Pant, Manoj Kumar Sharma, Anshuman Rather, Raouf Ahmad Kuzior, Aleksandra |
| Appeared in: |
Journal of retailing and consumer services |
| Paging: | Volume 78 () nr. C pages p. |
| Year: |
2024 |
| Contents: | |
| Publisher: |
Elsevier Ltd |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 79 found articles
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