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                                       Details for article 3 of 87 found articles
 
 
  Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
 
 
Title: Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
Author: Andonopoulos, Vasiliki
Lee, Jenny (Jiyeon)
Mathies, Christine
Appeared in: Journal of retailing and consumer services
Paging: Volume 75 () nr. C pages p.
Year: 2023
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 87 found articles
 
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