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                                       Details for article 27 of 65 found articles
 
 
  How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?
 
 
Title: How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?
Author: Huang, Yu
Zhang, Xu
Zhu, Hong
Appeared in: Journal of retailing and consumer services
Paging: Volume 68 () nr. C pages p.
Year: 2022
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 27 of 65 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands