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                                       Details for article 46 of 60 found articles
 
 
  The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
 
 
Title: The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
Author: Septianto, Felix
Chiew, Tung Moi
Thai, Nguyen T.
Appeared in: Journal of retailing and consumer services
Paging: Volume 52 () nr. C pages p.
Year: 2020
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 46 of 60 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands