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                                       Details for article 5 of 10 found articles
 
 
  Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
 
 
Title: Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
Author: Wang, Stephen W.
Kao, Grace Hsiu-Ying
Ngamsiriudom, Waros
Appeared in: Journal of air transport management
Paging: Volume 60 (2017) nr. C pages 8 p.
Year: 2017
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 10 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands