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Journal description
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Details for article 4 of 7 found articles
| Title: |
The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications |
| Author: |
Pullman, Madeleine E. Granzin, Kent L. Olsen, Janeen E. |
| Appeared in: |
International business review |
| Paging: | Volume 6 (1997) nr. 3 pages 23 p. |
| Year: |
1997 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 7 found articles
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