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                                       Details for article 15 of 16 found articles
 
 
  The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type
 
 
Title: The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type
Author: Ma, Lin
Song, Zening
Bian, Xuemei
Appeared in: International business review
Paging: Volume 31 () nr. 5 pages p.
Year: 2022
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 15 of 16 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands