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Journal description
All volumes of the corresponding journal
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Details for article 11 of 16 found articles
| Title: |
Managing the consumer-based brand equity process: A cross-cultural perspective |
| Author: |
Chatzipanagiotou, Kalliopi Christodoulides, George Veloutsou, Cleopatra |
| Appeared in: |
International business review |
| Paging: | Volume 28 (2019) nr. 2 pages 328-343 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 16 found articles
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