The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
Titel:
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
Auteur:
Jin, Zhongqi Lynch, Richard Attia, Samaa Chansarkar, Bal Gülsoy, Tanses Lapoule, Paul Liu, Xueyuan Newburry, William Nooraini, Mohamad Sheriff Parente, Ronaldo Purani, Keyoor Ungerer, Marius