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                                       Details for article 16 of 17 found articles
 
 
  The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective
 
 
Title: The power of triple contexts on customer-based brand performance—A comparative study of Baidu and Google from Chinese netizens’ perspective
Author: Yang, Deli
Sonmez, Mahmut (Maho)
Li, Qinghai
Duan, Yibing
Appeared in: International business review
Paging: Volume 24 (2015) nr. 1 pages 12 p.
Year: 2015
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 16 of 17 found articles
 
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