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  A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
 
 
Title: A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
Author: Sirr, Gordon
Garvey, John
Gallagher, Liam
Appeared in: International business review
Paging: Volume 21 (2012) nr. 4 pages 13 p.
Year: 2012
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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