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Journal description
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Details for article 822 of 3380 found articles
| Title: |
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects |
| Author: |
Karray, Salma Martín-Herrán, Guiomar Sigué, Simon-Pierre |
| Appeared in: |
International journal of production economics |
| Paging: | Volume 184 (2017) nr. C pages 21-32 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 822 of 3380 found articles
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