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Journal description
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Details for article 499 of 3380 found articles
| Title: |
Assessing the profitability of cooperative advertising programs in competing channels |
| Author: |
Karray, Salma Martín-Herrán, Guiomar Zaccour, Georges |
| Appeared in: |
International journal of production economics |
| Paging: | Volume 187 (2017) nr. C pages 142-158 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 499 of 3380 found articles
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