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                                       Details for article 29 of 31 found articles
 
 
  The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
 
 
Title: The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
Author: Karray, Salma
Martín-Herrán, Guiomar
Appeared in: International journal of production economics
Paging: Volume 244 () nr. C pages p.
Year: 2022
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 29 of 31 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands