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Journal description
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Details for article 7 of 17 found articles
| Title: |
Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK |
| Author: |
Ramanathan, Usha Muyldermans, Luc |
| Appeared in: |
International journal of production economics |
| Paging: | Volume 128 (2010) nr. 2 pages 8 p. |
| Year: |
2010 |
| Contents: | |
| Publisher: |
Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 17 found articles
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