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                                       Details for article 6 of 7 found articles
 
 
  Launch decisions and competitive reactions: an exploratory market signaling study
 
 
Title: Launch decisions and competitive reactions: an exploratory market signaling study
Author: Hultink, Erik Jan
Langerak, Fred
Appeared in: The journal of product innovation management
Paging: Volume 19 (2002) nr. 3 pages 14 p.
Year: 2002
Contents:
Publisher: Elsevier Science Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 6 of 7 found articles
 
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