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                                       Details for article 19 of 22 found articles
 
 
  The marketing value of brand extension
 
 
Title: The marketing value of brand extension
Author:
Appeared in: The journal of product innovation management
Paging: Volume 10 (1993) nr. 2 pages 2 p.
Year: 1993
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 19 of 22 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands