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Journal description
All volumes of the corresponding journal
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All articles of the corresponding issues
Details for article 7 of 7 found articles
| Title: |
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude |
| Author: |
Wolfsteiner, Elisabeth Garaus, Marion |
| Appeared in: |
Telematics and informatics |
| Paging: | Volume 81 () nr. C pages p. |
| Year: |
2023 |
| Contents: | |
| Publisher: |
The Author(s) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 7 found articles
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