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                                       Details for article 2 of 20 found articles
 
 
  Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions
 
 
Title: Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions
Author: Bhandari, Manu
Rodgers, Shelly
Pan, Po-Lin
Appeared in: Telematics and informatics
Paging: Volume 58 () nr. C pages p.
Year: 2021
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 20 found articles
 
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