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                                       Details for article 9 of 10 found articles
 
 
  The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
 
 
Title: The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Author: Kaur, Harsandaldeep
Paruthi, Mandakini
Islam, JamidUl
Hollebeek, Linda D.
Appeared in: Telematics and informatics
Paging: Volume 46 () nr. C pages p.
Year: 2020
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 10 found articles
 
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