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Journal description
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Details for article 24 of 37 found articles
| Title: |
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands |
| Author: |
Phua, Joe Kim, Jihoon (Jay) |
| Appeared in: |
Telematics and informatics |
| Paging: | Volume 35 (2018) nr. 5 pages 1524-1533 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Elsevier Ltd |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 24 of 37 found articles
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