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  An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
 
 
Title: An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
Author: Van den Broeck, Evert
Poels, Karolien
Walrave, Michel
Appeared in: Telematics and informatics
Paging: Volume 35 (2018) nr. 2 pages 470-479
Year: 2018
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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