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                                       Details for article 22 of 39 found articles
 
 
  How expertise congruency effect matters in celebrity/brand endorsements: Electrophysiological time course evidence
 
 
Title: How expertise congruency effect matters in celebrity/brand endorsements: Electrophysiological time course evidence
Author: Wang, Hao
Song, Zjijie
Shi, Rui
Mei, Yupeng
Liu, Chang
Appeared in: Neuroscience letters
Paging: Volume 712 (2019) nr. C pages p.
Year: 2019
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 22 of 39 found articles
 
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