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                                       Details for article 44 of 47 found articles
 
 
  Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity
 
 
Title: Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity
Author: Kang, Juhee
Tang, Liang
Lee, Ju Yup
Bosselman, Robert H.
Appeared in: International journal of hospitality management
Paging: Volume 31 (2012) nr. 3 pages 10 p.
Year: 2012
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 44 of 47 found articles
 
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