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                                       Details for article 165 of 257 found articles
 
 
  Operations as marketing: A competitive service strategy
 
 
Title: Operations as marketing: A competitive service strategy
Author: Roth, Aleda V.
Van Der Velde, Marjolijn
Appeared in: Journal of operations management
Paging: Volume 10 (1991) nr. 3 pages 26 p.
Year: 1991
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 165 of 257 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands