The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Titel:
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Auteur:
Kizgin, Hatice Dey, Bidit L. Dwivedi, Yogesh K. Hughes, Laurie Jamal, Ahmad Jones, Paul Kronemann, Bianca Laroche, Michel PeƱaloza, Lisa Richard, Marie-Odile Rana, Nripendra P. Romer, Rene Tamilmani, Kuttimani Williams, Michael D.